What's not to LOVE? Minimalist, vintage, clean-style that draws attention, not just from the sweatshirt quality, but down to the quality of the felt and stitching, handmade tags and hang tags! The lettering isn't the thin felt that curls, or pills, after washing - my husband has a red one from 2020 and it literally looks as good as new (the pink, navy all the same). Zero regrets - bought some for high-profile entertainment clients and feel good knowing I'm giving them quality merch. And, Joe, is a wonderful human being and great to do business with. Glad to be part of The Hawaiian Standard ohana in the mainland!

I love my sweatshirt! I had one that I purchased while visiting Hawaii and it was my favorite sweatshirt by far. When it was lost I was heartbroken and was so happy to be able to replace it!

This is my 5th time ordering a flag. Everything from the quality to the communication is done to the highest level!

So appreciate the high quality, simple vintage vibe and - always - the aloha. Gratitude for what you do:)

soft comfy, nice quality

Beautiful work

High quality sweatshirt
Love the fit and feel.

Soft, thick, love sewn lettering

It fits nicely & is well made. I love it!

Love

Excellent quality and price